Podcasting is now your smart friend

One thing I love about listening to podcasts is it gives me the opportunity to learn more, when my time was previously not being used efficiently. I can now pair exercise, community and relaxing with personal growth, learning and broadening my perspective.

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Mike Davis
How To Become Obsolete In 24 Months

The best way to ensure that you become obsolete is to stop investing in connecting with your customers in a true and authentic way. The world's biggest brands have worked this out, and they unashamedly stand by who they are, and no longer try and appeal to a mass audience. The best way to think about this freedom, no longer is it about PR, spin and damage control, instead, the more you present your true self, the more people see you as human and want to connect with you.

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Drew Corby
The Power of the Commuter

How to connect with them is important like any communication, and if you look at the successful podcasts story is king. Whether it is giving you a fly on the wall insight into an interesting industry, or getting lost in a human story, the podcasts that draw this out doing really well. This should come as no surprise though, as when we are commuting, we aren’t always ready to taken on a heavy topic, or go deep with a book, a great balance of insight and entertainment is where the best shows find their place.

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Drew Corby