Pete Hinch - Detail is Beautiful


Peter Hinch is an Industrial designer come drafter, an interesting and unique role to have in Australia. The interesting thing about Peter’s story is he has pursued and followed passion first, bringing him to a place where he gets to do the work he finds truly engaging.

Pivotal Moment One: How did Peter get into Design?

·      What was the role of chance in influencing his decisions?

·      What did he want to design at university?

·      What was the transition into formal design work?

·      How did he follow his passion for creative design while maintaining an income?

Pivotal Moment Two: Doing work while remaining creative.

·      Discussing work for income vs doing work for pure creative output.

·      How did he find a balance and incorporate more elements into the every day?

·      How did he find the mix of design and engineering?

Pivotal Moment Three: Transitioning into a role that satisfies all elements in one place.

·      The moment that a lane change was chosen.

·      The reality of breaking into the industry.

·      How does architectural drafting create the balance he was looking for?

·      How to take the inspiration and find the aspiration to make your path?

·      The work it takes to move from entry level to senior roles.

Pivotal Moment Four: Technical Drawing and Graphic Design

·      Doing both, and how they work together.

·      Living in the detail of work.

·      The need to draft as a precise science.

·      Taking theory to practice, when standards work and when they don’t.

Pivotal Moment Five: Seeing art in the detail

·      What is the draw of detail for Peter?

·      Seeing the result all the way through and how detail plays a role in that.

·      Keeping the balance with the bigger picture.

·      Seeking repeatability in process.

Pivotal Moment Six: The role of feedback in being a great designer.

·      Taking on feedback to improve your skills.

·      The role of the difference stakeholder groups in feedback.

·      The organic type of feedback in the processes of creating.

·      Sharpening the edge with the feedback processes.

Pivotal Moment Seven: What is the future for Peter?

·      Refining the approach.

·      Learning new software tools.

·      Taking his skills as far as they can go


Peter’s Advice:

·      Look for ways to learn design, not at the work itself.

·      Keep developing your skills, as many are transferable.

10 Minute Activity: Answer the question’s

·      If I had all the money in the world, what would I be doing?

·      How would I make money from that activity?