Jeff Shearer - The Practice Of Ethics
Jeff Shearer is a Chinese Medicine Practitioner with 22 year’s experience, and after watching many of his peers struggle with the balance of running a successful business and providing care to their patients, Jeff was inspired to create Ethical Practice – an information-based business designed to assist anyone in healthcare develop a practice with integrity.
Find out more about Jeff:
Pivotal Moment One: Observing and experiencing the challenge of going from student to practitioner.
· Seeing the problem with graduates failing to continue as practitioners.
· Understanding the relationship of business and delivering treatment.
· Finding the ceiling in his own practice.
Pivotal Moment Two: Expanding his existing practice.
· Bringing one person in, and creating a self-imposed disaster.
· Discovering the need to document clear processes and procedures.
· Spending eight months building a staff training program, answering both the what and the why.
· The value of coaching new practitioners during on boarding.
Pivotal Moment Three: Turning the training program into a business.
· Deconstructing his business and discovering the real value of service.
· Bringing together mastery in delivering treatment and the value of business.
· Educating the public and serving the message of Chinese medicine.
Pivotal Moment Four: The challenges of new practitioners
· Challenging the paradigm of selling your soul to stay in business.
· Telling the story of success rather than fear, and challenging the industry norm.
· Sticking to your guns while you’re not profitable.
· Telling today’s story eight years ago.
Pivotal Moment Five: Taking the practice and new business on the road.
· Facing the fear of packing up everything and leaving a base that took 10 years to build.
· Pressing the eject button and starting a new chapter.
· Battling the heat in Darwin working in jobs that weren’t Chinese Medicine.
Pivotal Moment Six: Starting a new practice with a new rule book
· Putting the preach into practice and setting up in Newcastle with zero clients and zero network.
· The power of networking vs cold calling.
· Keeping the workaholic tendencies at bay.
· Finding a good balance is part of doing the work, not something to do later.
Pivotal Moment Seven: The power of balance and humility.
· Looking for balance is the only way to be sustainable.
· Keeping the bigger picture of you, and your long term plan always present.
· Reaching out to experts, be it therapists, friends, peers.
· Being 100% ok with seeking help, and knowing that you can’t do it alone.
Content and People Discussed
Jeff’s 10 Minute activity: Meditation for those who can’t
· The act trying to meditate is as powerful as achieving deep ‘zen’ states.
· Find your method, be it an app, a breath or a candle.
· Use it as a reset, and do it regularly, daily if possible.